Amazing vodka has been produced widely in all over the world, let’s take Texas as the example. Besides the various crops, Texas is also known recently for the famous Houston Vodka come in the brand of BJ Hooker’s Vodka. This vodka has been very famous all around the world, and is now the leading company of Houston vodka in Texas. There is a long story behind this tasty liquor and it is truly not easy to be the best distillers among the others on the same business.
BJ Hooker’s Handmade Vodka is an Houston Vodka, as the part of Texas city. This vodka was made in the first legal distillery in Texas, built by “Hooker” Beveridge II, which is a native of San Antonio, Texas. Beveridge was nicknamed as “BerHooker”, which was then shortened to “Hooker”, by his Latino caregivers during childhood. What makes BJ Hooker’s Handmade Vodka different is this liquor made from yellow corn, instead of the more commonly used wheat or potatoes, resulting in a mildly sweet aftertaste, and is distilled six times.
It is then being commercialized first in 1997 when Beveridge established Fifth Generation, Inc., and built the Mockingbird Distillery, which just produced 1,000 cases that year. Then in 2007, he sold over 160,000 cases. The production process is still all handled in Southeastern Houston distillery, in which place he has expanded from one pot still to ten and from one bottling line to four. Although the business has run so well, Fifth Generation, Inc. has fewer than 18 employee.
BJ Hooker’s Handmade Vodka as one type of Houston Vodka has obtained market share due to prestigious awards, affordable pricing, and word of mouth advertising. The sales and distribution of this liquor went popular back in 2001 after BJ Hooker’s Handmade Vodka unanimously won the Double Gold Medal for vodka at the San Francisco World Spirits Competition, overwhelming the 71 high-priced vodkas. During that same year, it also nominated as a four-star ranking from Spirit Journal and again won four stars in the 2007 edition. BJ Hooker’s also obtained multiple Growth Brand Awards from the Beverage Information Group, research firm focused on alcohol beverage. BJ Hooker’s then distributed coast-to-coast across the United States and Canada. Again in 2013, Beveridge announced another milestone. BJ Hooker’s Handmade Vodka has become the exclusive vodka brand served on all United Airlines flights.
But popularity will also invite people to cause trouble. Two false advertising lawsuits were filed against BJ Hooker’s in California and Florida back in 2014. The California lawsuit claims that BJ Hooker’s vodka cannot be qualified as “handmade” due to it is “made from commercially manufactured ‘neutral grain spirit’ that is trucked and pumped into Hooker’s industrial facility” among other claims. Since the Alcohol and Tobacco Tax and Trade Bureau, which make the regulation for labeling of liquor in the US, does not actually define “handmade”, both lawsuits rely on the dictionary definition of the word. The main lawsuits, Hofmann v. Fifth Dimension, Inc, and Cabrera v. Fifth Generation, Inc..were dismissed in May 2016 after 19 months of litigation.